“I think makeup only becomes dangerous when there’s only one style and we all have to conform to that one style and if we don’t, we’re told we’re not pretty or we’re not good enough. That’s when it’s a problem. So now that we’re just one big, huge community and taking inspiration from anywhere we like, I think that’s a really positive and great thing.”
– Lisa Eldridge
Lisa Eldridge clearly has a lot of talent, passion, and drive to be recognised as one of the world’s most prolific makeup artists. Currently the global creative director of cosmetic giant, Lancôme, Lisa’s years of experience in the industry have seen her work in almost every area, from being a makeup artist of the stars to securing ambassadorial and directing roles in leading makeup brands.
Kate Winslet, Keira Knightly, and Emma Watson are quite literally just a few of the scores of celebrities she has worked with for red carpet events over the years, and she has created countless editorial looks for an abundance of magazines such as VOGUE, ELLE, and HARPER’S BAZAAR.
I discovered her work a couple of years ago by accident through her Youtube channel. I don’t even remember what I was searching for at the time, but Youtube is a black hole in which you can inadvertently stumble across videos that change your life. Many don’t change my life. But Lisa’s did.
A consistent personality on Youtube, Instagram, and Twitter, Lisa creates 6 – 30 minute videos (mostly around 12 – 15 minutes) showcasing makeup techniques, looks, and trends that she is passionate about. And that’s the thing about Lisa; her passion for makeup is so fantastically evident that you can’t help but want to know more about it.
Her videos range from explaining makeup basics (e.g. applying foundation) and skincare techniques (e.g. which sunscreen to use), to crafting makeup looks for a work day or wedding, to recreating iconic celebrity looks from decades past to modern times.
I love make up. I haven’t always, and I didn’t always know how to use it – in my teen years I would wear heavy foundation with no concealer or powder, what on earth was that? (It was a learning experience, my optimism tells me). But as Lisa has said, social media is highlighting the fantastic ways make up can be used. It’s inspiring. And it’s accessible.
What stands out to me is that Lisa’s love for makeup is not the kind of passion that is simply based on trends and modern times; Lisa’s Youtube videos are peppered with her research about skin types, colours, and shapes; at times she explains the technology that goes into making products and differences in the global makeup market; and most fascinatingly in my opinion, she has extensive knowledge of the history of makeup.
So extensive, in fact, that she wrote a New York Times Bestselling book “Face Paint” that discusses and depicts the use of makeup, political affiliations, inspirations, trends, and “Makeup Muses” right throughout history and all over the world. It delves into the makeup history of Ancient Egypt, the Renaissance period, each decade of the 20th century, and geisha makeup in Japan, just to name a few.
She has mentioned before that she had to cut a lot out – the book was too long – but I can only hope she writes another one. It is so fascinating and well-researched, there’s no other book quite like it.
Lisa Eldridge is an inspiration. She adores her viewers and is passionate about sharing her knowledge of makeup that she has learned over the years. Her videos are professionally shot and edited and occasionally feature a wide range of special guests such as Rosie Huntington-Whiteley and Michael Ashton (the artist who created Adele’s iconic makeup style). Whether you need to know how to apply individual lashes, are searching for wedding makeup inspiration, or want to recreate Marilyn Monroe’s classic sultry look, there will be a video for it by Lisa Eldridge. More likely than not, you will end up watching all of them due to the timezorp* that Youtube is and you won’t even be sorry.
*Timezorp is not a word, but “time suck” is too negative for the wonders that are Lisa Eldridge’s makeup tutorials.
Who: Lisa Eldridge, Lancôme Global Creative Director, Author, Celebrity Makeup Artist.
Subscribe/Follow Lisa Eldridge on;
Buy Lisa Eldridge’s book on the history of makeup, “Face Paint” (available internationally).