Press Release:

Platinum-certified independent singer, songwriter, producer, and pop visionary Lauv unveils the music video for newly-released track, ‘Sims‘.

The music video, directed by Phillip Lopez (Kygo, Selena Gomez, Liam Payne), serves as the proper visual introduction of the “Little Lauv” characters that adorn his debut album artwork for ~how i’m feeling~ and make up Lauv’s “one man boyband.”

The siz multi-coloured Little Lauv’s represent different aspects of his personality and in the video, we enter the world of Lauv’s mind as he struggles with which part of his identity he wants to embrace.

The video, along with the music and other visuals of Lauv’s debut album ~how i’m feeling~ emphasise the message that we are more than just one identity and to embrace all different parts that make us unique and who we are.

Additionally, the broadcast premiere of the video is on MTV Live, mtcU and at the Time Square Viacom billboard.

Lauv said, “~how i’m feeling~ is about embracing personality and all it’s different aspects. I created six different characters represented by purple (existential Lauv), blue (hopeless romantic Lauv), green (goofy Lauv), yellow (positive Lauv), orange (fuckboy Lauv), and red (spicy Lauv), all of which make up my identity. ~how i’m feeling~ is the first time I’m embracing all the parts that make me who I am.”

In addition, Lauv released on Friday the Miquela remix of ‘Sims‘. Miquela, more widely known as her Instagram persona LIL Miquela, is a social activist, style icon, and all-around robo-phenomenon, named by TIME magazine as “the most influential person on the internet. Miquela said about the collaboration, “So happy my boy Lauv asked me to jump on the remix to his song ‘Sims’ – nothing recharges my heart more than a digital love story. Go check it out.”

Earlier this month, Lauv performed his current single, ‘fuck, i’m lonely’ with Anne-Marie on Late Night With Seth Meyers.

The track has more than 175million streams to date and is currently #28 on the New Zealand top 30 Single Chart. In addition to being Lauv’s upcoming album, the song was also included on the current third season of the popular Netflix show 13 Reasons Why, as well as this season’s soundtrack.

Lauv recently kicked off his “~how i’m feeling world tour~” The 19-city SOLD OUT run just wrapped in the US earlier this week and will continue to UK, Europe, Australia and hits New Zealand on November 20 in Auckland. Opening on select dates are bulow, Chelsea Cutler and Carlie Hanson.

About Miquela:
Miquela, more widely known as her Instagram persona LIL Miquela, is a social activist, style icon, and all-around robo-phenomenon, named by TIME Magazine as “the most influential person on the internet”. Taking over the world one Instagram post at a time, Miquela and her music have garnered love and acclaim from the likes of Wired, V Magazine, L’Official, 032C, Wonderland, ES Magazine, Highsnobiety, and many more. Her love of fashion has led her to appear in a Calvin Klein campaign with Bella Hadid and open a runway show for Prada, in addition to landing her a coveted position as an editor of Dazed Beauty. She attended both the CFDA Awards in New York and the Fashion Awards in London where the British Fashion Council awarded her “New Wave Creative” amongst industry trailblazers. She also recently hosted the Coachella live stream in partnership with Youtube, interviewing folks like Rosalia, JPEGMAFIA, King Princess, and more.

About The Author

Chontalle Musson
Photographer & Music Editor

there is always time for good coffee

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