KAYTRANADA SHARES NEW VIDEO FOR “NEED IT” FEATURING MASEGO – BUBBA OUT NOW VIA RCA RECORDS
“this is undeniably KAYTRANADA’s show” DJ Booth
“BUBBA, unsurprisingly, is KAYTRANADA at his finest” Forbes
“BUBBA delivers immaculate rhythms and grooves” Highsnobiety
“KAYTRANADA blesses this woeful decade with one last great dance record” Pitchfork
“sounds…like the future.” TIME
KAYTRANADA returns to share a new music video from his recently-released album BUBBA. “Need It” featuring Masego takes place in a grimy club inspired by the 90’s gangster classic Belly. In the video, KAYTRANADA ends up soundtracking bathroom business deals and stunning fistfights turned dance-offs. “Need It” is the second single to get the visual treatment from BUBBA, following “10%” featuring Kali Uchis and directed by Steven Isaac, and arrives on the heels of Kay covering Rollacoaster last week.
BUBBA is the highly-anticipated follow up to KAYTRANADA’s breakout debut 99.9% and features Pharrell Williams, Tinashe, Kali Uchis, GoldLink, Charlotte Day Wilson, Estelle, VanJess, Masego, Mick Jenkins, SiR, and more. The album landed at #1 on the Electronic Albums chart and #3 on the R&B Albums chart upon it’s release and is available for vinyl pre-order on his website. Watch “Need It” featuring Masego and listen to BUBBA below, and stay tuned for more from KAYTRANADA coming soon.