Alt-pop artist Theia has today released ‘Celebrity’ – the fourth and final song from her 99% ANGEL mixtape.
The video premiered yesterday on US site Billboard. Watch here.
Delivered with Theia’s unmistakable vocals, set against an epic and edgy soundscape with hard-hitting lyricism, ‘Celebrity’ is the mixtape’s tour de force.
“It’s all about the idea of selling your soul to the cult of celebrity – people who would do anything to be seen as famous or successful even if it means losing themselves in the process,” explains Theia, who wrote and recorded her mixtape in Sydney.
The concept for the song’s video takes its inspiration from the dark fantasy subgenre and was developed across continents, laptops and iPhones – with Theia in Sydney and the film’s DOP Nas Nixx (an emerging photographer in LA’s fantasy scene) in the United States.
“My vision for the video was for this elf-like girl to be tainted by groupies and the glam Hollywood, as she transforms into a succubus,” says Nas. “The greed takes her soul; she’s surrounded by groupies but she’s still lonely,” adds Theia.
Theia arrived in LA in early March to shoot the video but within a week, the COVID crisis had deepened.“We discussed pulling the plug but we really wanted for it to be set in LA. Hollywood is the perfect metaphor for the values society places on image. It’s so symbolic of the obsession we have with fame,” says Theia. “Nas was so determined to make it work and that’s what happened! She pulled together the most incredible team – smaller than we’d originally planned – but we got it done before I made a mad dash for LAX and flew back to NZ and straight into quarantine.”
‘Celebrity’ follows the tracks Kitty Kat, Frat Boyz and 99% Angel, completing Theia’s third body of work, the 99% ANGEL mixtape, which cleverly showcases the two world in which she co-exists – hooky mainstream pop, alongside experimental and edgy, alt-pop; and always with a powerful message.
“[Frat Boyz is] a sonic collage with a bass that will rattle your bones… powerful lyricism that elevates the track beyond its genre. All crafted to protest the ongoing misogyny and sexism that plagues society” – Uniquely Aligned
“Bad ass attitude that doesn’t f around” – triple j Unearthed
To celebrate the release of the mixtape Theia is partnering up with North American promoter Strawberry Gothcake for a 99% ANGEL Cyber Zoom Party at 1pm May 24 NZT. Theia will perform the mixtape back-to-back, with Australian DJ/producer Oh Boy; LA-based artist Gurldoll; Kiwi artist Babyzionov and US DJ Deathbysanrio all on the bill.
Theia first made a splash in 2016 with her debut single ‘Roam’. Her self-titled debut EP earned her three nominations at the 2017 NZ Music Awards; while her second NOT YOUR PRINCESS was nominated for two awards at the 2019 Waiata Music Awards. Theia has twice been a finalist in the pop category of the International Songwriting Competition – this year winning a third place and an honorable mention with her song ‘Not Your Princess’ in the unpublished and Top/40 categories.
Theia has headlined her own tours and played at many of NZ’s biggest festivals. She has opened for Sia; Mika, LEON,Portugal. The Man, The Kite String Tangle and Tones And I. Earlier this year she also performed alongside Dorian Electra at the Heaps Gay Pardi Gras as part of Sydney Mardi Gras.