Ed’s new album ÷ (Divide) came out this past Friday, and aside from having me cry on numerous occasions throughout the sixteen track masterpiece, it’s also totally obliterated all other music as far as Spotify is concerned.
On the first day of its release, tracks from Divide were streamed 56.73 MILLION times.
That’s, like 27 million more streams than the previous title holder, The Weeknd, for his album Starboy in November last year. Ed Sheeran has beaten his predecessor by nearly double.
Not only that (yeah, there’s more), Ed also beat the record for most streams by a single artist in one day – also on Friday 3rd of March. In total, Ed’s entire discography managed to rack up 68.7 million streams on Spotify on the day of his release. So not only were people digging his new stuff, they also decided that his older material was due around 11 million streams too – again beating The Weeknd, this time, by around 28 million. No biggie.
I might be biased, but I don’t believe there is another artist that deserves this quite as much. With all of his humility, and his everlasting humble personality, Ed also continues to exude passion in all that he does. I can’t imagine you’d be able to find another human as successful as he is, that has consistently remained so down to earth, that we all reckon we could just go for a pint with him at the end of the work day and not be at all made to feel as though we were chilling with a Spotify king. Not to mention that Divide is literally (according to me) the best pop album that has been released for at least two years.
On top of the three tracks that were shared pre-release – Shape of You, Castle on the Hill, and How Would You Feel (Paean) – the remaining sixteen incite pain, love, contemplation, and a little bit of dancing amongst the listeners. I honestly believe that it’s his best work yet.
“Ed is an artist that inspires a generation, and the release of ÷ (divide) is a global event. It’s great to see so many people across the world respond to this brilliant new work in such an unprecedented manner.
“As the way we release music changes, Ed continues to shape culture and how it evolves. It’s early days, but we’re really excited to see what we can achieve alongside Ed and his management on what is an outstanding landmark record.”
Ben Cook, President of Atlantic Records UK