Leningrad, a Russian electronic/rock band hailing from Saint Petersburg, recently released a music video for their song “Kolschik” (or “Tattoo Artist” in English) which plays out a spectacularly bizarre sequence of events — in reverse.
The video is directed by Ilya Naishuller (the director of 2015’s Hardcore Henry), and it plays out backward, opening with a crowd of people running away from a building from something terrible. There’s fire, mascots, and horses, and as we progress the scene only gets more and more bizarre and over-the-top.
However, what really makes this music video special is that it’s just as amazing when you watch it play out in chronological order.
Yes you read that right – the music video was designed to be played both ways with the music lining up perfectly forward and backward, which makes this a masterpiece when it comes to structure and editing. What’s even better is that either way you watch it, the absurdity isn’t diminished one bit.
Ok Go aside, we’re yet to find another band innovating with their music videos in the way that Leningrad have achieved.