Fashion styles may come and go, but the skills required to shoot them stretch far beyond a single season. With NZ Fashion Week in full swing, Fujifilm wanted to share their top tips on how to capture the best looks for all you budding photog’s out there.

1. Timing is everything

Count the beat and time your shots so that both the model’s feet are flat on the floor, arms visible, and eyes wide open.

2. Don’t forget your settings

The last thing you want to be doing when the show kicks off is fiddling with your settings. Though varying from show to show, we recommend enabling continuous A Fon a compact X Series camera to track the models in motion, using a wide aperture, and a minimum shutter speed of 1/250.

3. Backstage

While the runway remains the main event, shooting backstage makes for equally interesting photography. Access here is limited – but if your pass allows, make full use of the X-T100’s slim profile to snap candids of the models and makeup artists as they prepare for the show.

4. Don’t over direct

If you’ve organised a photoshoot with a model outside of an event, don’t forget: they’re creatives too. They know what poses and looks work best for them. Refrain from over directing, and they’ll create magic in front of the lens while you do the same behind it.

5. The right accessory for the show

It’s not just the perfect jewellery you want hanging around your neck – to snap the styles you need the right tool for the job. For the beginner, get your hands on something light, with an emphasis on connectivity –like the Fujifilm X-T100. For the intermediate to proshooter see whether the stylish Fujifilm X-E3 or the versatile Fujifilm X-T2 is the one for you.

6. Pack accordingly

For photographers, fashion week is nothing if not chaotic. Far from the glitz and glamour, it requires long waits, missed meals, and lots of time spent in close quarters with other photographers on the riser. While a lightweight, compact camera will offset most of the burden, pack for every eventuality – with plenty of water and on-the-go snacks, batteries, a lens cloth, and several high-capacity, high-speed cards.


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About The Author

Shawn Moodie
Managing Director & Entertainment Editor

Shawn has pretty diverse interests and enjoys writing on about whatever happens to take his fancy at the time. A seasoned entertainment reviewer and interviewer, Shawn has also seen every band on his 'Musicians to see before I die' list.

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